Digital Presence in form of websites and online presence provides substantial bot activities. Bots can be helpful for indexing the site, scraping the data and also malicious when attacking the website for unauthenticated reasons.
Bots are a real challenge for the organizations, they increase the data noise, increases server load and causes security concern.There are multiple ways people can exclude bots with help of analytics tools, data modeling and server side protection of the data.
Top 5 ways to detect BOT attack on your website!
1. Browser
An unusual browser name should be an easy catch, compare and see few trend lines across months with abnormally high or low hits. You can easily make a list of random or gibberish browser names which gives a good start for bot investigation.
2. Bounce Rate
Too high and too low bounce rate is mostly a sign of bot hits, high bounce rate and low navigation signs on the website talks about bots. Very low bounce rate is also unreal.
3. Operating System
A simple and easy way of detecting bot behavior and analyzing the data through the tools. When you find gibberish names and names that are not common for general operating systems, check out for those names, countries where they are coming from and also the referral source.
4. Referrals
If there are potentially very high referrals from a certain source, there are chosen days when you see unwanted activity or certain referral sources which look uncommon – trust your instincts.
5. Too many login attempts
Some unwanted bots will try to fake login and fail with multiple attempts, this can be an attack on your proprietary online content, product cost, inflating your cart data and abandonment pipeline. You can put in proactive restrictions for maximum logins to avoid such bots.
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